Izzy Rosenzweig, CEO of Portless, joins Will Laurenson to share how the “direct supply chain” model is reshaping e-commerce. Drawing from his own experience running a $100M brand, Izzy explains how storing inventory near factories slashes lead times, boosts cash flow, and enables rapid product testing. They discuss the benefits for pre-orders, small-batch production, and avoiding costly sellouts, as well as tax advantages in the US, UK, and EU. The conversation also covers AI-driven product development, the dangers of revenue-based financing, and why agility is now a brand’s greatest competitive weapon.