Today, our host, Bob, shares the four key ways to grow a business: lead generation, upselling, pricing strategy, and retention. He expands on Jay Abraham’s model by adding retention as a core factor for sustainable success. Bob emphasizes that growth starts with existing clients. Upselling and referrals can drive new revenue without extra marketing, while smart pricing boosts profit without more work. His insights challenge the idea that growth always requires doing more. Finally, he highlights retention as the foundation of long-term success, using his “bucket” analogy to show how fixing customer experience leaks sustains growth. Bob wraps up with his 10-10-10 formula: 10% new clients, 10% upsells/referrals, and 10% pricing optimization. 👉 Tune in to The Wealthy Entrepreneur Podcast for more tips on scaling your business with strategy, mindset, and purpose.       Episode Highlights: 00:00 Welcome to The Wealthy Entrepreneur Podcast 02:55 Formula for Lead Generation and Projection 05:14 Upselling to Existing Customers 09:24 Referral Strategy and Retention 11:18 Pricing Strategy and Value Addition 18:23 The Bucket Metaphor and Retention Strategy 20:51 Compound Effect of Growth Strategies       Resources: Visit The Wealthy Entrepreneur Website: https://www.wealthyentrepreneur.co/  Download The Wealthy Entrepreneur (digital book) for FREE: https://profitsimple.ca/wealthy-entrepreneur Like our Facebook Page at https://www.facebook.com/wealthyentrepreneurofficial Join The Wealthy Entrepreneur Community for FREE at https://www.facebook.com/groups/gauvreaucpa  For more podcast episodes, subscribe to our YouTube Channel at https://www.youtube.com/@wealthyentrepreneurofficial. Let’s continue to work on becoming a Wealthy Entrepreneur!See omnystudio.com/listener for privacy information.