Color Is Carbon: Rethinking Inks with Living Ink
March 9, 2026
Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley and Brodie Vander Dussen, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability.
In this episode, Scott Fulbright, CEO and Co-founder of Living Ink Technologies, discusses the real impact of inks and pigments, especially carbon black, one of the most widely used materials in packaging printing.
The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.
Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley and Brodie Vander Dussen, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability.
In this episode, Scott Fulbright, CEO and Co-founder of Living Ink Technologies, discusses the real impact of inks and pigments, especially carbon black, one of the most widely used materials in packaging printing.
What You’ll Learn:
- Why pigments are systematically overlooked in sustainability discussions
- How to convert waste biomass into functional pigments without disrupting existing supply chains
- The critical difference between carbon sequestration and biodegradability in end-of-life scenarios
- Why safety is an underrated competitive advantage in material innovation
- How to position inks within emerging EPR and regulatory frameworks to unlock policy-driven market shifts
Scott Fullbright is CEO and Co-founder of Living Ink Technologies, an innovator at the intersection of material science, climate innovation, and scalable manufacturing. With a background in biotechnology and the algae and biofuel sectors, Scott has redirected his expertise toward solving one of packaging's most invisible sustainability challenges: replacing fossil-based carbon black pigments with biochar derived from waste biomass and algae. His work showcases that capturing atmospheric carbon through repurposed agricultural residues can create functional, drop-in ink solutions for major consumer brands while maintaining existing manufacturing standards.
Download the full report here! To see how these ink innovations fit into the broader 2026 sustainability landscape.
The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.
The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.
Sustainable Design Lab is handcrafted by our friends over at: fame.so
Previous guests include: Sam Boex & Bella Collins of Flexi-Hex, Nathan Pajka of Metsä Board, John Felts of Cruz Foam
Check out our three most downloaded episodes:
Previous guests include: Sam Boex & Bella Collins of Flexi-Hex, Nathan Pajka of Metsä Board, John Felts of Cruz Foam
Check out our three most downloaded episodes: