As a vigilant business owner, your constant pursuit revolves around enhancing your company's performance and profitability. While you diligently attend to marketing, sales, and operations, one crucial aspect deserving undivided attention is finance. Effective financial management is a pivotal element for the sustained success of any business. In this context, we delve into the significance of making finance part of the businesses' operating fabric with Dan DeGolier. Dan is an accomplished financial leader with a wealth of expertise spanning over three decades. He possesses a deep-rooted enthusiasm for collaborating with entrepreneurs and high-growth enterprises, aiding them in comprehending their financial landscape, optimizing cash flows, and securing the necessary capital to unlock their ultimate potential. In 2011, Dan established Ascent CFO Solutions, an innovative platform that offers fast-growing companies the opportunity to engage with an experienced Chief Financial Officer on a part-time and flexible basis. In this episode, we discuss: -When should you bring in a fractional CFO, and when it's time to switch over to that full-time? -How to make finance a part of the businesses' operating fabric -How does Ascent CFO Solutions help businesses integrate finance into their operating fabric? -Innovative cash strategies for sustained growth How can a business forecast when it's so difficult to see what the future holds Presented by Personiv https://insights.personiv.com/cfo-weekly