In episode 36 I spoke with Laura Higgins, founder of Lala Social, about how brands can make an impact through the use of organic social media channels.

Social media can be a really powerful channel for a brand, and in fact, smaller brands can exploit this channel really well by being more authentic and genuine, while that can frequently get lost in larger companies as new staff members lose touch with the brand.

Laura Higgins, founder of Lala Social Club and My Marketing Playbook is an online marketing expert. Based in Australia, Laura is a recognised marketing trainer with expertise in social media and content strategy.

Laura works with small business owners who want to cut through the noise. She is all about giving you practical, proven strategies to take you from confused to confident.