How to Make SEO Drive Real Business Results with Emma Valentiner, Head of SEO at Threecolts
August 27, 2024
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, to discuss the crucial role of aligning SEO strategies with business objectives. They explore the importance of integrating SEO into product roadmaps, leveraging search data for market research, and balancing technical optimization with brand authenticity.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, for an insightful discussion on aligning SEO strategies with business objectives.
Join them as they:
- Delve into Emma's journey from copywriting to SEO specialization
- Explore how SEO can inform product roadmaps and market expansion strategies
- Discuss the balance between optimizing for search engines and maintaining brand voice
- Examine the role of AI in content creation and its current limitations
- Consider key metrics for measuring SEO success and demonstrating value to executives
- Shine a light on common misconceptions about SEO and its reputation as a "dark art"
- Offer practical advice for businesses looking to improve their SEO efforts
Emma Valentiner is the Head of SEO at Threecolts, an e-commerce software provider. With a background in copywriting and marketing dating back to the mid-2000s, Emma has been focusing on SEO since 2016. Her experience spans various industries, including healthcare and startups, giving her a unique perspective on the evolving landscape of digital marketing and e-commerce.
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Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
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