Challenges and Growth Opportunities for Small Businesses with Malcolm Marshall, CEO of POOL-ology
January 30, 2024
In this episode of the Small Business Mentor podcast, Alan Pentz is joined by Malcolm Marshall, CEO and Owner of POOL-ology. They discuss the challenges and growth opportunities for POOL-ology, as well as delve into cash flow challenges, marketing strategies, and the importance of retaining top talent. Discover how Pool plans to revamp their marketing, improve customer experience, and achieve their growth targets.
In this episode of the Small Business Mentor podcast, Alan Pentz is joined by Malcolm Marshall, CEO and Owner of POOL-ology. They discuss the challenges and growth opportunities for POOL-ology, as well as delve into cash flow challenges, marketing strategies, and the importance of retaining top talent. Discover how Pool plans to revamp their marketing, improve customer experience, and achieve their growth targets.
Malcolm’s career started as the VP of Finance at Nutrabolt, a fast-growing, global, active health and wellness company. While there, Malcolm learned from best-in-industry executives while helping grow the business from $9 to $300 million in revenue in just nine years. Now, he is CEO and Owner of POOL-ology, a swimming pool design and construction company that is hoping to be the industry leader in employee happiness and customer satisfaction.
Quotes:
Malcolm’s career started as the VP of Finance at Nutrabolt, a fast-growing, global, active health and wellness company. While there, Malcolm learned from best-in-industry executives while helping grow the business from $9 to $300 million in revenue in just nine years. Now, he is CEO and Owner of POOL-ology, a swimming pool design and construction company that is hoping to be the industry leader in employee happiness and customer satisfaction.
Quotes:
- "Taking on the additional overhead of pre-hiring hits the bottom line, and you don't see cash growth. However, our acquisitions give us a long runway, and at this point, it's hey, we need to grow into the overhead to right-size the margins."
- "We found a fractional CMO to help us with ads and funnels and really tried to find that expertise and add it to the team. Austin moved our website into a more SEO-focused company to try to make sure that we're capitalizing on the SEO side of things, too."
- "So each year, we can help people save about $1500, and we're matching their short-term savings using a company called Secure Save. They have a platform, they go in, they log in, and they set their deductions, and then we match it."
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