Episode 124: Your Demo Request Form Is Bouncing 85% of Your Prospects w/ Greg Dickinson
October 8, 2019
The bounce rate on requested demos on the website is 85%. The demo is the way to help that buyer understand what you do, presents the value, and acts as a trial for them on their own time. So don’t hold it hostage. On this episode, I interview Greg Dickinson, CEO of Omedym, about the dreaded software demo. What we talked about: 4 ways to remove friction from buyers Taking the time for meaningful discussion Products are actually customer acquisition tools Why you should open up the demo and let customers research on their own time To hear this episode and many more like it, subscribe to B2B Revenue Executive Experience here.
The bounce rate on requested demos on the website is 85%. The demo is the way to help that buyer understand what you do, presents the value, and acts as a trial for them on their own time. So don’t hold it hostage.
On this episode, I interview Greg Dickinson, CEO of Omedym, about the dreaded software demo.
What we talked about:
- 4 ways to remove friction from buyers
- Taking the time for meaningful discussion
- Products are actually customer acquisition tools
- Why you should open up the demo and let customers research on their own time
To hear this episode and many more like it, subscribe to B2B Revenue Executive Experience here.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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