Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting
November 23, 2022
In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
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In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Brand & Commercial Strategy at IQVIA.
They cover:
In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Brand & Commercial Strategy at IQVIA.
They cover:
- Why will new launches not be able to make up for the patent cliff?
- What is a “hyper-focused launch,” and what are the key ways to execute it?
- What can big pharma learn from how Google launches products?
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And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Indraneel Mukherjee: https://www.linkedin.com/in/indraneel-mukherjee-b6402620/
- IQVIA: https://www.iqvia.com/
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/