The $40K Secret: Why Executive Thought Leadership Beats Million-Dollar Ad Budgets | Bob Batchelor
August 14, 2025
Writing a book can be a powerful catalyst for building thought leadership and accelerating business success, but the journey requires strategic planning and expert guidance.In this episode of High Octane Leadership, host Donald Thompson sits down with Bob Bachelor, an accomplished author of 15 books and strategic communications expert, to explore the complete roadmap for successfully writing and publishing a book that builds professional credibility and drives business growth.What You'll Learn:How to strategically write and publish a business book that builds credibility and drives growthThe importance of collaborating with publishing experts to elevate quality and market reachSmart ways to use AI while preserving your authentic voice and emotional depthHow to turn your book into a powerful content engine and tool for executive engagementAbout the Guest(s)Bob Bachelor is a distinguished author, strategic communicator, and publishing expert with over 15 books authored and 19 edited works to his credit. As a PhD in English Literature and experienced ghostwriter, he has helped countless business leaders and professionals transform their expertise into published works, including a bestselling biography of Stan Lee. Currently leading global content strategy initiatives at Workplace Options, Bob specializes in developing thought leadership programs and authentic communication strategies that drive organizational success. His expertise in both traditional publishing and modern content creation, including AI integration and strategic communications, makes him an invaluable resource for aspiring authors and business leaders looking to establish their thought leadership presence.Resources:Bob Bachelor LinkedInThe Diversity Movement LinkedInThe Diversity Movement WebsiteWorkplace Options LinkedInWorkplace Options WebsiteDonald Thompson LinkedIn
High Octane Leadership is hosted by The Diversity Movement CEO and executive coach Donald Thompson and is a production of Earfluence.Order UNDERESTIMATED: A CEO’S UNLIKELY PATH TO SUCCESS, by Donald Thompson.
Writing a book can be a powerful catalyst for building thought leadership and accelerating business success, but the journey requires strategic planning and expert guidance.
In this episode of High Octane Leadership, host Donald Thompson sits down with Bob Bachelor, an accomplished author of 15 books and strategic communications expert, to explore the complete roadmap for successfully writing and publishing a book that builds professional credibility and drives business growth.
What You'll Learn:
- How to strategically write and publish a business book that builds credibility and drives growth
- The importance of collaborating with publishing experts to elevate quality and market reach
- Smart ways to use AI while preserving your authentic voice and emotional depth
- How to turn your book into a powerful content engine and tool for executive engagement
About the Guest(s)
Bob Bachelor is a distinguished author, strategic communicator, and publishing expert with over 15 books authored and 19 edited works to his credit. As a PhD in English Literature and experienced ghostwriter, he has helped countless business leaders and professionals transform their expertise into published works, including a bestselling biography of Stan Lee. Currently leading global content strategy initiatives at Workplace Options, Bob specializes in developing thought leadership programs and authentic communication strategies that drive organizational success. His expertise in both traditional publishing and modern content creation, including AI integration and strategic communications, makes him an invaluable resource for aspiring authors and business leaders looking to establish their thought leadership presence.
Resources:
High Octane Leadership is hosted by The Diversity Movement CEO and executive coach Donald Thompson and is a production of Earfluence.
Order UNDERESTIMATED: A CEO’S UNLIKELY PATH TO SUCCESS, by Donald Thompson.