How Naked Wines Built a $100M+ Business ft. Lisa McDowell
May 5, 2026
🎙️ Welcome to Episode 11 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them.
👀 See what you can build with Phyllo: https://www.getphyllo.com/
In this episode of Shelf Life, we sit down with Lisa McDowell, Chief Growth Officer at Naked Wines, to unpack what it really takes to build a modern, community-driven brand in a challenging industry.
From her journey across companies like Deliveroo and Ocado to leading growth at Naked Wines, Lisa shares deep insights on:
🍷 How the subscription-based wine model actually works
📖 Why storytelling—not just product—drives modern brands
📊 The reality of marketing data, attribution, and “quadrangulation”
👥 Building customer-first systems through community, not just metrics
🚀 Lessons in leadership, growth, and decision-making under pressure
We also dive into:
The biggest mistakes leaders make with data
Why brand trust matters more than ever in the AI era
This is a must-watch for founders, marketers, and anyone interested in building meaningful businesses in today’s noisy world.
In this episode of Shelf Life, we sit down with Lisa McDowell, Chief Growth Officer at Naked Wines, to unpack what it really takes to build a modern, community-driven brand in a challenging industry.
From her journey across companies like Deliveroo and Ocado to leading growth at Naked Wines, Lisa shares deep insights on:
🍷 How the subscription-based wine model actually works
📖 Why storytelling—not just product—drives modern brands
📊 The reality of marketing data, attribution, and “quadrangulation”
👥 Building customer-first systems through community, not just metrics
🚀 Lessons in leadership, growth, and decision-making under pressure
We also dive into:
The biggest mistakes leaders make with data
Why brand trust matters more than ever in the AI era
This is a must-watch for founders, marketers, and anyone interested in building meaningful businesses in today’s noisy world.
🔗 Connect with Lisa McDowell on LinkedIn: https://www.linkedin.com/in/lisa-mcdowell-7063857/
🔗 Check out Naked Wines: https://www.nakedwines.com/
📢 Learn more about Phyllo:
🌐 Website: https://getphyllo.com
📩 Email: contact@getphyllo.com
📱 Beacons: https://beacons.ai/getphyllo
From her journey across companies like Deliveroo and Ocado to leading growth at Naked Wines, Lisa shares deep insights on:
🍷 How the subscription-based wine model actually works
📖 Why storytelling—not just product—drives modern brands
📊 The reality of marketing data, attribution, and “quadrangulation”
👥 Building customer-first systems through community, not just metrics
🚀 Lessons in leadership, growth, and decision-making under pressure
We also dive into:
The biggest mistakes leaders make with data
Why brand trust matters more than ever in the AI era
This is a must-watch for founders, marketers, and anyone interested in building meaningful businesses in today’s noisy world.
🔗 Connect with Lisa McDowell on LinkedIn: https://www.linkedin.com/in/lisa-mcdowell-7063857/
🔗 Check out Naked Wines: https://www.nakedwines.com/
📢 Learn more about Phyllo:
🌐 Website: https://getphyllo.com
📩 Email: contact@getphyllo.com
📱 Beacons: https://beacons.ai/getphyllo