Marianna Satanas is president of North America for HANRO USA, the Swiss loungewear brand now based in Austria. After years at Net-a-Porter and DKNY, she has spent three years leading HANRO’s US business through a full site replatform, its first paid social strategy, and a clienteling programme built on one to one relationships. She talks about the lifestyle image that has outsold product shots since May, why return rates have stayed flat through rapid growth, and why new customers are spending more than loyal ones. Listen to hear how she's planning for HANRO’s next generation of customers.