A great narrative wins attention. It can't save a bad product and, since the first meme stock wave, retail investors know how to check.

Katie Perry grew Public.com's user base from 10,000 to millions through the pandemic and the GameStop era, has interviewed over 100 CEOs and CFOs on their retail investor strategy, and has just published her first book, Ticker Shock, on how retail investors are reshaping the capital markets. She's now CMO of Zero Hash, the digital asset infrastructure company helping TradFi firms bolt on crypto capabilities.

She joins Carl Hazeley to unpack:
Why a great narrative wins attention but can't save a bad product
How "finfluencer" became a dirty word, and who's actually doing financial content right
The hidden double standard in the push for "authentic" CEO brands
Why blue-chip companies are running investor relations with three people
Why crypto conferences now look more corporate than Wall Street

CHAPTERS

0:00 Introduction
0:49 Why Katie wrote Ticker Shock
3:30 Navigating the fragmented media landscape
5:20 Closing the gap between institutional and retail messaging
9:48 Can a great narrative save a bad product?
14:06 The IR team size problem
18:50 How to audit your retail investor strategy
20:42 The "be more like Alex Karp" trap
21:31 Finfluencers vs. financial creators
23:47 What TradFi can learn from crypto (and vice versa)
27:32 IPOs as consumer marketing events
30:39 Diversity and the "authentic CEO" double standard
35:42 The Vlad Tenev / Trillionaire Mindset story
39:10 Where to find Katie and Ticker Shock

LINKS
Ticker Shock: https://www.tickershockbook.com/ 
Katie Perry: https://www.linkedin.com/in/katherineperry/ 
Zero Hash: https://zerohash.com/ 

Talk to Finimize about how we can help you reach modern retail investors: https://finimize.com/business 

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