How Webedia Builds Brand-Safe Creator Campaigns (That Still Feel Real)
July 21, 2025
In this episode, we’re joined by Diogo Ferreira, Director of Influencer Marketing at Webedia Creators — a global powerhouse building brand-safe, culturally relevant creator campaigns across 15 countries.
From managing creator-brand alignment in Brazil’s passionate creator ecosystem to leveraging AI for influencer vetting and content safety, Diogo shares how Webedia balances creative freedom with risk management. He dives into how they stay on top of shifting conversations through social listening, why micro-creators are the next big thing, and what “freedom with responsibility” really looks like in influencer campaigns.
This episode is a masterclass in scaling safe and effective campaigns — without losing the human touch.
🎯 Key Topics Discussed:
1. Webedia’s approach to influencer vetting and AI-powered risk checks
2. Building creator-brand alignment from the start
3. Why niche creators are outperforming large ones in engagement
4. The role of social listening in campaign strategy
5. Balancing creative freedom with brand safety
6. The future of tech in creator partnerships
7. Culture, community, and creator trust in Brazil
🎙️ Welcome to S3E17 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.
👉 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we’re joined by Diogo Ferreira, Director of Influencer Marketing at Webedia Creators — a global powerhouse building brand-safe, culturally relevant creator campaigns across 15 countries.
From managing creator-brand alignment in Brazil’s passionate creator ecosystem to leveraging AI for influencer vetting and content safety, Diogo shares how Webedia balances creative freedom with risk management. He dives into how they stay on top of shifting conversations through social listening, why micro-creators are the next big thing, and what “freedom with responsibility” really looks like in influencer campaigns.
This episode is a masterclass in scaling safe and effective campaigns — without losing the human touch.
🎯 Key Topics Discussed:
1. Webedia’s approach to influencer vetting and AI-powered risk checks
2. Building creator-brand alignment from the start
3. Why niche creators are outperforming large ones in engagement
4. The role of social listening in campaign strategy
5. Balancing creative freedom with brand safety
6. The future of tech in creator partnerships
7. Culture, community, and creator trust in Brazil
👉 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we’re joined by Diogo Ferreira, Director of Influencer Marketing at Webedia Creators — a global powerhouse building brand-safe, culturally relevant creator campaigns across 15 countries.
From managing creator-brand alignment in Brazil’s passionate creator ecosystem to leveraging AI for influencer vetting and content safety, Diogo shares how Webedia balances creative freedom with risk management. He dives into how they stay on top of shifting conversations through social listening, why micro-creators are the next big thing, and what “freedom with responsibility” really looks like in influencer campaigns.
This episode is a masterclass in scaling safe and effective campaigns — without losing the human touch.
🎯 Key Topics Discussed:
1. Webedia’s approach to influencer vetting and AI-powered risk checks
2. Building creator-brand alignment from the start
3. Why niche creators are outperforming large ones in engagement
4. The role of social listening in campaign strategy
5. Balancing creative freedom with brand safety
6. The future of tech in creator partnerships
7. Culture, community, and creator trust in Brazil
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Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com