TALA CEO Morgan Fowles joins Will Laurenson to share how the activewear brand is scaling sustainably without relying on deep discounting. Morgan opens up about retail growth, product development, and the risks of falling into the discount trap. She discusses how TALA maintains close connections with its audience, adapts to shifting fashion trends, and navigates operational complexity. With retail becoming a significant channel after launching only two stores, and the brand doubling its headcount this year, this episode is packed with insight into managing smart growth and staying true to your brand values — even during rapid change.