Profit vs purpose with The Social Hub CEO Charlie MacGregor
February 18, 2026
Can a hotel brand successfully scale while building social impact into its business model? The Social Hub, now certified as a B Corp, is built on the belief that a hotel can serve its city as much as its guests. The Social Hub’s Founder and CEO, Charlie MacGregor, shares what it takes to keep profit high and purpose alive as the company scales.
Can a hotel brand successfully scale while building social impact into its business model? The Social Hub, now certified as a B Corp, is built on the belief that a hotel can serve its city as much as its guests. The Social Hub’s Founder and CEO, Charlie MacGregor, shares what it takes to keep profit high and purpose alive as the company scales.
After three decades across real estate, hospitality, student living and coworking, Charlie MacGregor now leads more than a thousand people at The Social Hub.
Learn more about the podcast here: https://hubs.ly/Q0350wrf0
#hoteltech #hospitalitypodcast #mews #hotelmanagementsystem #pms #hotelrevenue
0:00 - Why the hotel sector needed disrupting
3:14 - How The Social Hub began
7:33 - The business model of three dials to occupancy
10:08 - Why The Social Hub rebranded
12:15 - Profit vs purpose in hospitality
18:09 - The pains of choosing hotel tech
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