In this episode, Rachael is joined by Crissy Vetere-Saunders, CEO and Co-founder of CS2 Marketing, a B2B SaaS marketing agency started in the heart of Silicon Valley, now supported by a remote team across the US. With over a decade of experience in marketing operations and demand generation, she is still striving to learn the best ways to optimize the three P’s of tech marketing: people, process, and performance. They discuss the opportunity for marketing operations to take on the role of leading the customer experience, operationalizing the customer journey, orchestrating the digital experience, and why adopting team coalitions is key to successfully orchestrating cross organization. They also dive into some advice for early in career MOPs professionals.