Do you want your future filled with your industry’s equivalent of Super Bowl rings? Then you better stop managing your people and start coaching them instead. If you want to know how, check out the actionable advice of Jason Forrest, CEO and Chief Culture Officer at FPG (Forrest Performance Group), which does sales leadership coaching. Forrest believes that a sales coach is all about making people better, versus making things easier. Managers frequently act to ease problems in a worker’s life. A coach doesn’t do that because making circumstances easier is a death spiral. It won’t help in the long run. Instead, a coach is focused on making you better by not changing your circumstances, but by changing how you think about them, how you see the individual components, and how you behave in those circumstances.