In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Ben Askins, Co-Founder of Gaia. Ben recounts his unexpected journey to becoming a successful entrepreneur in the digital marketing space, initially lacking experience but ultimately co-founding an agency serving luxury brands. He details his early strategy of offering free services to gain credibility and attract clients, such as Bugatti. Additionally, Ben shares his success on TikTok, where he gained 650,000 followers within eight months, enhancing his personal brand and business reach.

In the first part of this episode, Ben describes his journey as a self-proclaimed accidental entrepreneur, from having a "diddly squat" digital experience to co-founding a successful digital marketing agency that caters to luxury brands. Initially setting out with no job after a company acquisition disrupted his plans, Ben and his partner Chris leveraged their minimal experience by starting small, offering free services to build credibility and gradually increasing their client base.