#35: Why Bad Agents Fail in Real Estate, and how to avoid them with Guy Gal
October 14, 2025
In celebration of the launch of Scott’s book The Pursuit of Home, Scott zooms in on the partnership between homebuyer and real estate agent. In any journey, who you travel with is just as important as where you’re travelling; the journey to homeownership is no different. The right real estate agent can make or break the experience, but it can be a daunting task to find the right one. In the latest episode of The Pursuit of Home, host Scott Harris sits down with Guy Gal, Founder of Side, to explore why finding the right agent is crucial, how the real estate industry is evolving, and what makes a truly exceptional agent. Drawing from personal experiences and industry insights, they discuss the stark contrast between transactional and relationship-focused agents, how local expertise completely changes the equation, and why two-thirds of home purchases are still handled by inexperienced agents.
Listen to the conversation, understand how to pick the right agent, and have your homeownership journey made, not broken!
If you want to make the most of the journey, grab a copy of Scott’s latest book, The Pursuit of Home! It is now available at https://pursueyourhome.com/book/ or wherever you shop for books! Get your copy today!
If you or someone you know is a homebuyer with a story to share, we'd love to hear from you! Book your recording slot here: The Pursuit of Home with Scott Harris Recording - Scott Harris: https://calendly.com/scottieharris/the-pursuit-of-home-with-scott-harris-recording
In celebration of the launch of Scott’s book The Pursuit of Home, Scott zooms in on the partnership between homebuyer and real estate agent. In any journey, who you travel with is just as important as where you’re travelling. In the journey to homeownership, the right real estate agent can make or break the experience, but it can be a daunting task to find the right one. The latest episode of The Pursuit of Home has host Scott Harris sit down with Guy Gal, Founder of Side, to explore why finding the right agent is crucial, how the real estate industry is evolving, and what makes a truly exceptional agent.
What You’ll Learn:
- How to avoid the pitfalls of an inexperienced agent and why it’s still such a big problem
- Strategies to identify truly experienced agents
- The "Fiduciary Mindset" that separates exceptional agents from transaction-focused ones
- Why local, boutique real estate practices often deliver better results
- The evolution of "home" from a physical space to a community-centered experience
- Why working with high-volume agents often leads to better, more attentive service than those doing fewer deals
Guy Gal is the Founder of Side - the world's first “invisible real estate brokerage” that has grown to become the ninth largest brokerage firm in the United States by volume. Following his own challenging experience as a first-time homebuyer, Guy launched Side with a mission to elevate the real estate industry by enabling exceptional agents to build their own boutique brands while receiving comprehensive back-office support. Under his leadership, Side has helped launch over 600 agent-led companies across the country, focusing on maintaining high standards of service and allowing agents to build equity in their own businesses. His innovative approach to real estate brokerage emphasizes the importance of local expertise, relationship-building, and community connection, challenging the traditional corporate consolidation model in the industry.
If you want to make the most of the journey, grab a copy of Scott’s latest book, The Pursuit of Home, now available for purchase wherever you buy your books! Get your copy here: https://pursueyourhome.com/book/
If you or someone you know is a homebuyer with a story to share, we'd love to hear from you! Book your recording slot here: The Pursuit of Home with Scott Harris Recording - Scott Harris: https://calendly.com/scottieharris/the-pursuit-of-home-with-scott-harris-recording
Episode Resources:
Scott on Substack: https://thepursuitofhome.substack.com/
💬 Comment below your favorite part!