Why 85% of Salespeople Waste Their Time Prospecting And How Gabe Lullo Is Changing That
June 9, 2026
What if you could eliminate the prospecting bottleneck that's stealing 60-80% of your team's productive time?
In this episode of Big Hitters with Larry Weidel, Larry Weidel sits down with Gabe Lullo, CEO of Alley Oop, to explore why sales leaders outsource appointment setting to scale faster, how to build remote teams across 22 countries without losing control, and the exact systems that transformed his company from startup to industry leader while quintupling revenue in four years. Whether you're scaling to nine figures or building the infrastructure for billion-dollar growth, this conversation reveals the operational leverage and strategic focus that separates those who almost make it from those who dominate their market.
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What if you could eliminate the prospecting bottleneck that's stealing 60-80% of your team's productive time?
What if you could eliminate the prospecting bottleneck that's stealing 60-80% of your team's productive time?
In this episode of Big Hitters with Larry Weidel, Larry Weidel sits down with Gabe Lullo, CEO of Alley Oop, to explore why sales leaders outsource appointment setting to scale faster, how to build remote teams across 22 countries without losing control, and the exact systems that transformed his company from startup to industry leader while quintupling revenue in four years. Whether you're scaling to nine figures or building the infrastructure for billion-dollar growth, this conversation reveals the operational leverage and strategic focus that separates those who almost make it from those who dominate their market.
What You’ll Learn:
- How to weaponize the two-part sales system
- The Four A's framework for organizational alignment
- Why distributed teams outpace centralized ones
- How to attract and retain top talent by positioning your team as mini-influencer
- The "Alley Oop Alumni" strategy for turning employee departure into a revenue stream
- Why 30-minute meetings with a laser-focused agenda outperform hour-long sessions
Gabe Lullo is the CEO of Alley Oop, a global sales development firm that has quintupled in size over the past four years and now operates across 22+ countries with 150+ active sales representatives. With expertise in fractionalizing the sales process—separating prospecting from closing to maximize efficiency—Lullo has built one of the world's largest appointment-setting operations serving enterprise clients like ZoomInfo, Peloton, and Adobe, as well as scaling emerging ventures in staffing, financial services, and beyond. In this episode, Lullo shares how he scaled a remote-first organization to 1.3M combined LinkedIn followers across his team, implemented systems that process 4,000+ annual applicants with a 2% acceptance rate, and created an "Alley Oop Alumni" model that turns employee departures into revenue opportunities. His insights on building high-performing teams in distributed environments, leveraging internal content creators for exponential reach, and removing friction from the sales process provide actionable blueprints for entrepreneurs and executives scaling from millions to billions.
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