How Sales Leaders Can Build AI-Ready Teams Without Losing the Human Touch
July 8, 2026
AI is changing the sales process; however, most conversations about AI in sales focus on tools, prompts, and automation, but John Barrows believes that's looking at the problem from the wrong angle. Instead, skills including curiosity, empathy, and authenticity will decide who wins.
In this episode of The B2B Revenue Executive Experience, John joins host Cory Cotten-Potter to discuss why the future of B2B sales will belong to people who combine AI with curiosity, empathy, and genuine belief in the value they create for customers.
While many organizations are racing to implement AI across their go-to-market teams, John argues that technology is amplifying a much deeper question: Do your salespeople actually care about the people they serve?
If the answer is no, no amount of technology will save them.
AI is changing the sales process; however, most conversations about AI in sales focus on tools, prompts, and automation, but John Barrows believes that's looking at the problem from the wrong angle. Instead, skills including curiosity, empathy, and authenticity will decide who wins.
In this episode of The B2B Revenue Executive Experience, John joins host Cory Cotten-Potter to discuss why the future of B2B sales will belong to people who combine AI with curiosity, empathy, and genuine belief in the value they create for customers.
While many organizations are racing to implement AI across their go-to-market teams, John argues that technology is amplifying a much deeper question: Do your salespeople actually care about the people they serve?
If the answer is no, no amount of technology will save them.
What You’ll Learn
- Why curiosity is the irreplaceable superpower of modern sales
- How to transform your sales org into a "Sales Lab" using agile frameworks
- The critical difference between augmentation and automation
- How to restore the "give a s**t factor," the one thing AI cannot replicate
- Why sales stages and traditional sales processes are becoming irrelevant
- The personal value exercise as a retention and performance lever
Learn more about our Guest:
- John Barrows, Sales Leadership Strategist, AI Transformation Advisor, Best-Selling Author, and Podcast Host
- John Barrows: JB Sales, Instagram, X, YouTube, TikTok
- John Barrows Author: I Want To Be In Sales When I Grow Up
- John Barrows Podcast: Make It Happen Podcast
Subscribe to the podcast or write a review
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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