Matt Talks Hospitality: Real conversations for innovative hoteliers
Aparthotel playbook and mindful check-ins with Guido Lips of The July
March 25, 2026
What makes your guests return? And why do some stays become stories people keep telling instead of just rating? Guido Lips has the answers to this. He is the Co-founder and Head of Guest Experience and Culture at The July, a group of unique aparthotels that blend hotel service with the feeling of living in a neighborhood. Guido joins Matt to talk aparthotels, mindful check-ins and what it takes to make guests feel like they belong.
What makes your guests return? And why do some stays become stories people keep telling instead of just rating? Guido Lips has the answers to this. He is the Co-founder and Head of Guest Experience and Culture at The July, a group of unique aparthotels that blend hotel service with the feeling of living in a neighborhood. Guido joins Matt to talk aparthotels, mindful check-ins and what it takes to make guests feel like they belong.


Guido Lips is the Co-founder and Head of Guest Experience and Culture at The July. He works with properties in London and Amsterdam, focusing on how spaces are run day-to-day and how guests and staff interact.


Learn more about the podcast here: https://hubs.ly/Q0350wrf0


#hoteltech #hospitalitypodcast #mews #hotelmanagementsystem #pms #hotelrevenue 


0:00 - What guests really want today

2:36 - Aparthotels, long stays and pricing

7:25 - Building The July brand

9:08 - Culture always comes first

16:05 - Personality vs skills in hiring

20:57 - The mindful check-in

28:20 - What's next for The July




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