In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Gabriel Aguilo, Director of Product at Hootsuite, to discuss the evolving role of product managers, their impact on business success, and why they remain crucial despite technological changes.
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Gabriel Aguilo, Director of Product at Hootsuite. They explore:
● The value proposition of product managers in different business contexts
● How to measure product management success through metrics and KPIs
● The relationship between product-led growth and product management
● The impact of product managers on maintaining long-term vision
● The evolution of product management roles with emerging technologies
● The diverse background and paths into product management
● The future of product management in an AI-driven world
Gabriel Aguilo brings his experience from roles at Hootsuite, Sitecore, and Bloomreach to discuss why product managers are essential for business success and how their role is evolving with new technologies and channels.
About Software vs Real Life
Software vs Real Life is a conversation series about the gap between how software is supposed to work and what actually happens when it meets the real world.
We speak with product leaders about the unexpected behaviours, local realities and wonderfully unpredictable circumstances that challenge the assumptions behind the products we build — and what those moments can teach us about building better software.