[Greatest Hits] Using Account Intelligence to Become More Relevant to Your Buyers with Jon Miller, CMO at Demandbase

In this episode of the OpsStars Podcast, Rachael McBrearty is joined by Jon Miller, CMO at Demandbase. They discuss why using data to drive account intelligence can help sales and marketing teams be more relevant, different types of data, and how to apply the data strategically.

Jon has over twenty years of experience in the marketing business, co-founding two successful companies; Marketo, which was sold to Adobe for $4.75 billion, and Engagio, which was acquired by Demandbase in 2020.

Now the CMO at Demandbase, he is responsible for leading their account-based go-to-market strategy and delivering on its mission to transform how B2B companies market and sell.

He is also an author, thought leader, and speaker and was named Most Influential Marketing CEO of the Year in the 2019 Corporate Excellence Awards.

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Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing

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