The B2B Revenue Executive Experience
Episode 123: Using Inbound Marketing Principles to Benefit Existing Clients w/ Todd Hockenberry
October 1, 2019
B2B companies are missing out on a huge opportunity.  They’re either not paying attention to it or don’t know how to apply it to their specific situation: Using inbound marketing principles to influence and grow their existing clients.  Our guest today, Todd Hockenberry from Top Line Results, reminded us of a shocking truth: It costs you seven times more to get a new customer than it does to keep an existing one. Seven times!  Chew on that for a moment.   On today’s episode, we’re going to teach you how to start applying your inbound principles to nurture and grow your existing clients over new ones. 

B2B companies are missing out on a huge opportunity. 

They’re either not paying attention to it or don’t know how to apply it to their specific situation: Using inbound marketing principles to influence and grow their existing clients.

 Our guest today, Todd Hockenberry from Top Line Results, reminded us of a shocking truth: It costs you seven times more to get a new customer than it does to keep an existing one.

Seven times! 

Chew on that for a moment.  

On today’s episode, we’re going to teach you how to start applying your inbound principles to nurture and grow your existing clients over new ones. 




The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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