Episode 123: Using Inbound Marketing Principles to Benefit Existing Clients w/ Todd Hockenberry
October 1, 2019
B2B companies are missing out on a huge opportunity. They’re either not paying attention to it or don’t know how to apply it to their specific situation: Using inbound marketing principles to influence and grow their existing clients. Our guest today, Todd Hockenberry from Top Line Results, reminded us of a shocking truth: It costs you seven times more to get a new customer than it does to keep an existing one. Seven times! Chew on that for a moment. On today’s episode, we’re going to teach you how to start applying your inbound principles to nurture and grow your existing clients over new ones.
B2B companies are missing out on a huge opportunity.
They’re either not paying attention to it or don’t know how to apply it to their specific situation: Using inbound marketing principles to influence and grow their existing clients.
Our guest today, Todd Hockenberry from Top Line Results, reminded us of a shocking truth: It costs you seven times more to get a new customer than it does to keep an existing one.
Seven times!
Chew on that for a moment.
On today’s episode, we’re going to teach you how to start applying your inbound principles to nurture and grow your existing clients over new ones.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.