Shifting From Lead To Demand Gen with Liam Bartholomew of Cognism
Cash Machines
Shifting From Lead To Demand Gen with Liam Bartholomew of Cognism
September 8, 2022
In this episode of Confessions of a B2B Marketer, I'm joined by Global Head of Demand Generation Liam Bartholomew of Cognism. We get Liam to explain how Cognism pivoted from lead to demand gen through ungating everything, running paid social and how/why they have doubled down on content distribution.
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