Disrupting the Design of Wellness Spaces with Alex Pellew
May 6, 2025
The space you work in can make or break your growth as an organisation. In the latest episode of Space by Stansons, host Guy Stanley welcomes Alex Pellew, Co-Founder and Chief Experience Officer, Until, for a riveting conversation on the intersection of wellness, healthcare, and thoughtful design. Discover how Until is transforming the wellness industry by creating premium spaces that empower practitioners through innovative infrastructure, community support, and business growth opportunities. Tune in for a wealth of insights into the business of building a mission-driven company, reshaping the future of wellness facilities and maintaining a delicate balance between functionality and luxury.
The space you work in, can make or break your growth as an organization. In the latest episode of
Space by Stansons, host
Guy Stanley welcomes
Alex Pellew, Co-Founder and Chief Experience Officer, Until, for a riveting conversation on the intersection of wellness, healthcare, and thoughtful design; and the business strategy that drives it all.
What You’ll Learn
- How to design multi-disciplinary wellness spaces, balancing functionality with premium aesthetics
- The importance of a "Community-First" approach to building self-sustaining quality standards in wellness facilities
- How to create flexible commercial models that allow practitioners to scale without risk
- The principles behind designing spaces that serve multiple specialist needs while maintaining premium standards
- Why focusing on practitioner experience drives better space design and business outcomes
- Why multi-site accessibility enables practitioners to build scalable businesses with minimal overhead
Alex Pellew is the Co-Founder and Chief Experience Officer of Until - a pioneering wellness infrastructure company revolutionising how health and wellness practitioners build and grow their businesses. With an extensive background in advertising, marketing at Nike, and innovation consulting, Alex brings a unique business perspective to designing premium wellness spaces and practitioner-focused frameworks. He is also co-author of the bestselling book "The Idea in You" published by Penguin.
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Episode Highlights
- [00:00] Intro
- [00:54] From Nike to Until: Alex’s Journey
- [05:30] The Business Case for Wellness Spaces
- [08:59] The Clubhouse: Building a “Home of Growth”
- [20:13] What Does a Quality Practitioner Look Like?
- [25:30] Striking the Balance Between Accessibility and Luxury
- [28:10] What Does the Business Support Package Look Like?
- [32:10] What Does An Until Space Look and Feel Like?
- [40:50] The Next Chapter for Until
- [44:59] All About ‘The Idea in You’ & Closing Thoughts
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