In recent years, the urgency to address climate change has become increasingly apparent. As the impacts of global warming become more evident, governments, organizations, and individuals around the world are seeking ways to mitigate the effects and work towards a sustainable future. One concept that has gained significant attention is "net zero". But what does it really mean? And how can we achieve it? In this episode of Net Hero, the Carbon Impact Podcast, host Ric Porteus lays out the format and content of the conversations he’ll be having in the following weeks and months. Ric explains the podcast covers a range of topics, including exciting technology marketing initiatives, consumer engagement, and carbon impact disclosure. The aim is to showcase positive news stories and provide practical insights and strategies to help listeners fast-track their journey to net zero. Here are some key takeaways: This podcast explores how founders of purpose-driven brands are navigating the complex world of achieving net zero and carbon reduction goals. The podcast highlights positive stories and insights to help businesses effectively engage with sustainability efforts. The podcast is designed for founders, ESG directors, sustainability agencies, marketers, and CMOs who face confusing and conflicting information regarding net zero initiatives and carbon impact regulations. The podcast features discussions with a diverse range of guests, including world-leading scientists, marketing teams, and project originators who share their success stories and best practices in carbon reduction, helping listeners learn and accelerate their net-zero strategies. Resources: OneTribe.com To learn more about net zero, hit that Follow button to get notified when new episodes are released. Don’t forget to share with someone you think could use a listen.