Greatest Hits: The Four Pillars of Revenue Operations with Jake Hofwegen, VP of Global Revenue Operations and Enablement at Contentful
October 24, 2024
In this greatest hits episode of the Revenue Insights Podcast, host Lee Bierton is joined by Jake Hofwegen, VP of Global Revenue Operations and Enablement at Contentful. Jake provides an overview of revenue operations (RevOps) as well as insight into how it can be demystified to create a successful organization. He also explores his experiences scaling tech companies from $220 million to over $1 billion in Annual Recurring Revenue (ARR), the necessity of detailed planning in sales organizations, and the importance of contingency plans.
Jake Hofwegen is the VP of Global Revenue Operations at Contentful and a revenue leader with over twenty-five years of experience in the revenue and sales operation space. He describes his role as helping technology companies grow and thrive by designing scalable and effective GTM programs. Jake has previously held similar positions at companies like NetSuite, McAfee, and Flexport.
In this greatest hits episode of the Revenue Insights Podcast, host Lee Bierton is joined by Jake Hofwegen, VP of Global Revenue Operations and Enablement at Contentful. Jake provides an overview of revenue operations (RevOps) as well as insight into how it can be demystified to create a successful organization. He also explores his experiences scaling tech companies from $220 million to over $1 billion in Annual Recurring Revenue (ARR), the necessity of detailed planning in sales organizations, and the importance of contingency plans.
Jake Hofwegen is the VP of Global Revenue Operations at Contentful and a revenue leader with over twenty-five years of experience in the revenue and sales operation space. He describes his role as helping technology companies grow and thrive by designing scalable and effective GTM programs. Jake has previously held similar positions at companies like NetSuite, McAfee, and Flexport.
- Jake on LinkedIn
- Jake’s Book Recommendation: Papillon by Henri Charriere
- Contentful’s Website
Time Stamps:
- 01:51 - 03:07 - Jake’s story
- 03:33 - 11:06 - The evolution of RevOps as a growth driver
- 12:16 - 19:05 - The four pillars of revenue operations
- 21:04 - 24:03 - Why is enablement a key RevOps role
- 27:57 - 33:07 - Key learnings from previous roles and companies
- 33:30 - 44:13 - Three high-impact GTM strategies implemented over the last year
- 45:09 - 54:45 - Finding the right balance between planning, implementing, and monitoring
- 57:28 - 58:51 - Papillon by Henri Charriere
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The Revenue Insights Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Namrata Ram of Slack, Jaclyn Balben if Bamboo Health, Mark Truman of EdgePetrol, Evan Liang of LeanData, Nicholas Ellis of InVision
Check out our 3 most downloaded episodes:
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- The Secret To Aligning Your GTM Function with Mark Truman, Chief Revenue Officer at EdgePetrol
- What You Need to Become a Successful Operations Leader with Jaclyn Balben, VP of Operations at Bamboo Health