Mastering E-commerce: From Product Pages to Customer Experience with Rick Wingender
September 17, 2024
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rick Wingender, a fractional CMO and CDO at Small Biz Coach, to discuss the evolution of e-commerce and best practices for product pages. With over 25 years of experience in the field, Rick shares invaluable insights on creating compelling product descriptions, the importance of visual presentation, and strategies for scaling content creation across thousands of products.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Rick Wingender, a fractional CMO and CDO at Small Biz Coach, for an in-depth discussion on e-commerce best practices and strategies.
Join them as they:
- Explore Rick's journey from launching Circuit City's e-commerce site in 1999 to his current role as an e-commerce consultant
- Discuss critical advice for operating an e-commerce website from a content perspective
- Examine common mistakes on product detail pages and how to avoid them
- Consider strategies for generating content at scale for hundreds or thousands of products
- Delve into the importance of visual presentation, including product images and user-generated content
- Analyze the role of social proof and trust signals in e-commerce success
- Reflect on lessons learned throughout Rick's 25-year career in e-commerce
Rick Wingender is a fractional CMO and CDO at Small Biz Coach, with over 25 years of experience in e-commerce. Starting his career at Circuit City in 1995, Rick has been at the forefront of digital retail evolution, from launching one of the first major e-commerce sites to consulting for businesses of all sizes. His expertise spans across content creation, product presentation, and strategic e-commerce growth.
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Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
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