In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Ben Kasum, Art Director at Use All Five, and Troy Curtis Zaretsky-Kreiner, Design Director at Use All Five. 


Ben Kasum is an experienced designer whose work spans the cultural and commercial sectors. He has worked with many big-name clients, including Guggenheim, MOCA, Spotify, and Google. He is currently the Art Director of Use All Five, a design and technology studio shaped by the “West Coast way.”

Troy Curtis Zaretsky-Kreiner is the Design Director of Use All Five, utilizing a combination of design-thinking and technology to develop digital experiences, ideas, and processes. He is also the Creative Director of Silk Studio LA, a brand design studio that helps shape companies that enrich everyday life.


Together they discuss web design in the arts and culture sector. Discover how Use All Five approaches aligning code and content, the importance of building trust and removing silos early on in a client relationship, and the different measures of success that Troy and Ben subscribe to.