Welcome to S3E010 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo. 👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Sonalika Pawar, Founder & CEO of Bold & Beyond, one of India’s fastest-growing integrated marketing and PR agencies. From launching global luxury hospitality brands to scaling a single campaign to 1B+ organic reach, Sonalika shares how her 3-member team evolved into a 50+ powerhouse shaping India's modern brand storytelling. She unpacks how her team blends AI-powered influencer vetting, hyper-personalized storytelling, and creative PR strategy to drive measurable outcomes — all while keeping brand safety and authenticity at the core. We also dive into her views on cancel culture, AI agents in PR, and why "performance-driven creativity" is her agency’s guiding principle. 🎯 Key Topics Discussed: 1. How Bold & Beyond scaled a campaign to 1B+ reach 2. Social media vetting & influencer due diligence 3. Narrative modules for brand-safe creator storytelling 4. Performance vs creativity: finding the balance 5. Role of AI tools like HypeAuditor & CoverageBook 6. Why pre-campaign due diligence is non-negotiable 7. Can PR ever be fully automated? 8. The rise of nano-influencers and creator-led trust 9. Personalization at scale with brand consistency