Summary  In this episode, Phill Keaney-Bolland and Adam Yaya-Durrant discuss their new podcast and the product they are creating for start-up founders. They talk about the importance of being revolutionary and creating a radical brand when deciding whether you're up for the challenge of giving years of your life to make your dream of running a successful B2B start-up a reality. They also emphasise the need for founders to have a clear vision and to make decisions that align with that vision. They discuss the challenges of scaling a start-up and the importance of maintaining the founder's energy and passion throughout the process.Links  Download your free Ai-powered prototyping toolkitApply to our beta programJoin our communityArticles and books  Crossing the chasmWhy designing your business around a Ste Jobs-like figure is doomed to failChapters  00:00 Introduction and Theme Tune05:03 About "Cult Products" - the new thing we're working on13:04 How do you know your idea is worth dedicating your life to?20:51 Attracting early-adopter vs mainstream markets28:40 What makes a good B2B start-up founder?34:40 Wrapping up