CWL052: Growing The Game of Rugby With Simon-Massie-Taylor

Simon Massie-Taylor, CEO of Premiership Rugby, discusses the crossovers between finance and sports, the challenges and rewards of his role, and the strategies employed to grow the audience for Premiership Rugby. He emphasizes the importance of commercial and marketing strategies, distribution and media partnerships, fan engagement, and player promotion. He also discusses the significance of supporting the growth of rugby in state schools and the future of the Championship.

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Takeaways

The crossovers between finance and sports have been beneficial for Simon Massie-Taylor in his role as CEO of Premiership Rugby.
Commercial and marketing strategies, distribution and media partnerships, and fan engagement are crucial for growing the audience for Premiership Rugby.
Supporting the growth of rugby in state schools is important for diversifying the fan base and developing future players.
The future of the Championship relies on making it a more commercially viable product and ensuring a two-tier system that allows for promotion to the Premiership.
Success for Massie-Taylor is measured by new club investment, winning teams in Europe and the England team, and ensuring rugby remains relevant to the next generation.