EPR Masterclass Overview
April 8, 2025
In the first episode of the Sustainable Design Lab podcast, host Chris Bradley, leader of Veritiv's Sustainable Design Lab, gives an overview of the EPR Masterclass series. In this series, Chris breaks down how five US states have enacted EPR legislation that will fundamentally reshape packaging costs and compliance requirements by 2025. Perfect for packaging designers, business owners, and sustainability leaders, this multi-part series delivers actionable strategies to minimize fees, maximize incentives, and transform regulatory challenges into competitive advantages through smart sustainable design.
The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.
Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability.
In the first episode of the Sustainable Design Lab podcast, host Chris Bradley, leader of Veritiv's Sustainable Design Lab, gives an overview of the EPR Masterclass series. In this series, Chris breaks down how five US states have enacted EPR legislation that will fundamentally reshape packaging costs and compliance requirements by 2025. Perfect for packaging designers, business owners, and sustainability leaders, this multi-part series delivers actionable strategies to minimize fees, maximize incentives, and transform regulatory challenges into competitive advantages through smart sustainable design.
What You’ll Learn:
- How to navigate EPR laws across five U.S. states and prepare for upcoming legislation in additional states
- The fundamental principles of EPR and their impact on packaging costs and design requirements
- Why eco-modulation fees create financial incentives for sustainable packaging innovation
- How to transform EPR compliance into a competitive advantage through innovative packaging redesign
- Why early adoption of sustainable design strategies can lead to significant cost savings before program implementation
Chris leads the Sustainable Design Lab at Veritiv, where he oversees a 20,000-square-foot R&D facility in Silicon Valley and manages a team of over 60 packaging engineers, industrial designers, and sustainability experts. As a leading authority in sustainable packaging innovation, he specializes in helping companies navigate Extended Producer Responsibility (EPR) regulations and develop cost-effective sustainable packaging solutions. Chris' expertise spans packaging design optimization, regulatory compliance, and sustainable material innovation, making him uniquely qualified to guide businesses through the emerging landscape of EPR legislation.
The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.