Why Edelman Leads With Humanity in Creator Marketing
August 2, 2025
In this episode, we’re joined by Brooks Miller, EVP of Creators at Edelman — the world’s largest independent PR firm. From building Twitter’s creator ecosystem to leading Edelman’s global influencer practice, Brooks has been at the forefront of how brands and creators build trust, navigate risks, and drive real cultural impact.
We dive deep into the future of creator marketing, the importance of co-creation, how brands can walk the tightrope in sensitive cultural moments, and why protecting creator humanity and mental health is more important than ever.
🎯 Key Topics Discussed:
1. How brands can future-proof with co-creation & CreatorLab
2. Edelman’s Creator Trust Score & why vetting is non-negotiable
3. What Pantene’s Alex Earl campaign teaches us about risk & fun
4. Why social listening is essential for cultural relevance
5. Creator burnout, mental health & the role of agencies
6. The future of creators in shaping products, culture & policy
7. Why LinkedIn is the next big opportunity for creator marketing
In this episode, we’re joined by Brooks Miller, EVP of Creators at Edelman — the world’s largest independent PR firm. From building Twitter’s creator ecosystem to leading Edelman’s global influencer practice, Brooks has been at the forefront of how brands and creators build trust, navigate risks, and drive real cultural impact.
We dive deep into the future of creator marketing, the importance of co-creation, how brands can walk the tightrope in sensitive cultural moments, and why protecting creator humanity and mental health is more important than ever.
🎯 Key Topics Discussed:
1. How brands can future-proof with co-creation & CreatorLab
2. Edelman’s Creator Trust Score & why vetting is non-negotiable
3. What Pantene’s Alex Earl campaign teaches us about risk & fun
4. Why social listening is essential for cultural relevance
5. Creator burnout, mental health & the role of agencies
6. The future of creators in shaping products, culture & policy
7. Why LinkedIn is the next big opportunity for creator marketing
We dive deep into the future of creator marketing, the importance of co-creation, how brands can walk the tightrope in sensitive cultural moments, and why protecting creator humanity and mental health is more important than ever.
🎯 Key Topics Discussed:
1. How brands can future-proof with co-creation & CreatorLab
2. Edelman’s Creator Trust Score & why vetting is non-negotiable
3. What Pantene’s Alex Earl campaign teaches us about risk & fun
4. Why social listening is essential for cultural relevance
5. Creator burnout, mental health & the role of agencies
6. The future of creators in shaping products, culture & policy
7. Why LinkedIn is the next big opportunity for creator marketing
Check out the three most downloaded episodes:
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com