“Who’s doing personalisation well?”“What are the right success metrics?”“You’re winning clicks, but at what cost?”Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins hosts Toby Coulthard and Jasper Pye on the first episode of “The Array” to offer clear, actionable insights into: Implicit vs. explicit personalisation (5:04) Scalable content production (10:56) The incentivisation of KPIs and how to identify the right success metrics (15:08) Whether AI will take Jasper’s job (31:20).Want to learn more about effective and impactful personalisation? Visit Jacquard.com⁠