How Choice Hotels uses technology to power its franchise model. Ft. Raul Ramirez
October 28, 2026
Choice Hotels is built around the idea that a franchisee is in business for themselves but never alone in it. That premise shaped the company that grew into one of the largest franchisors in hospitality. Raul Ramirez, Chief Segment and International Operations Officer at Choice Hotels International, tells Matt how technology supports that premise, and why he believes the next battle for hotels will be fought over distribution.
Choice Hotels is built around the idea that a franchisee is in business for themselves but never alone in it. That premise shaped the company that grew into one of the largest franchisors in hospitality. Raul Ramirez, Chief Segment and International Operations Officer at Choice Hotels International, tells Matt how technology supports that premise, and why he believes the next battle for hotels will be fought over distribution.
Raul Ramirez is Chief Segment and International Operations Officer at Choice Hotels International. He leads the global brand, franchise performance, owner relations, global sales and international operations for a portfolio of nearly 7,500 hotels.
Raul Ramirez is Chief Segment and International Operations Officer at Choice Hotels International. He leads the global brand, franchise performance, owner relations, global sales and international operations for a portfolio of nearly 7,500 hotels.
Meet Raul on LinkedIn: https://www.linkedin.com/in/raulramsan
Meet Matt Welle on LinkedIn: https://www.linkedin.com/in/matthijswelle
More about Matt Talks Hospitality: https://hubs.ly/Q0350wrf0
More about Mews: https://www.mews.com/en
#hoteltech #hospitalitypodcast #mews #hotelmanagementsystem #pms #hotelrevenue
Matt Talks Hospitality is handcrafted by our friends over at: fame.so