Jimmy Charnock, Head of Community at Represent, joins Will Laurenson to talk about how one of the UK’s top streetwear brands created a thriving community—without ever trying to force it. From in-person events and surprise gifts to community-led WhatsApp groups, Jimmy shares how Represent stays close to its fans. Hear how he manages brutal feedback, scales meaningful experiences, and avoids the biggest mistakes brands make with “community.” If you care about brand loyalty, customer experience, or how fashion brands build diehard audiences, this one’s unmissable.