AI is Your New Salesperson: Deepak Gupta on Going From SEO to GEO
June 23, 2026
Cybersecurity GEO expert Deepak Gupta explains how AEO and Generative Engine Optimization are replacing traditional search. Learn why context and niche use cases are the only way to get recommended by ChatGPT, Copilot, and Perplexity in a world where links no longer matter.
In this episode of the Cult Products Podcast, Phill Keaney-Bolland sits down with Deepak Gupta, the technical co-founder of Gracker.ai, to dissect the rapidly evolving world of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Deepak shares insights from his journey as a software engineer and cybersecurity expert who realized that even the best products fail without a strong distribution strategy. He explains why traditional SEO is moving toward a model where AI agents act as your salesperson, recommending specific solutions based on the deep context of a user's problem rather than just a list of links.
Deepak breaks down the "Growth Hacker" mentality behind Gracker.ai and why focusing on a specific cybersecurity niche is essential for training LLMs to recognize your brand. He also provides a three-step framework for founders to improve their AI visibility immediately, from cleaning up their website's value proposition to engaging authentically in communities like Reddit and LinkedIn.
What You'll Learn:
Deepak breaks down the "Growth Hacker" mentality behind Gracker.ai and why focusing on a specific cybersecurity niche is essential for training LLMs to recognize your brand. He also provides a three-step framework for founders to improve their AI visibility immediately, from cleaning up their website's value proposition to engaging authentically in communities like Reddit and LinkedIn.
What You'll Learn:
- Why LLMs prioritize problem descriptions over simple keyword searches
- The difference between SEO, AEO, and GEO in a multi-platform AI world
- How to use proprietary data to benchmark your AI visibility against competitors,
- Why AI agents are becoming the new "affiliate managers" for B2B sales,
- The reason a niche focus makes product development and customer acquisition easier
- How different LLMs like Copilot and ChatGPT cite different types of sources,
- Why participating in communities for education is better than self-promotion for AI training,
- The single piece of advice Deepak would give his younger self about thinking wider
Episode Resources:
Cult Products Podcast is handcrafted by our friends over at: fame.so