Navigating SEO, SEM, and Email Marketing with James Mew

The world of e-commerce presents a sea of opportunities, but only for those who know how to sail it. In this SyncSpider's eCom Ops Podcast episode, James Mew, Head of E-commerce at Wear Your Brand, demystifies the complexities of search engine optimization (SEO), search engine marketing (SEM), and the significant role email marketing plays in enhancing e-commerce businesses. He uncovers key strategies, shares practical experiences, and pinpoints common mistakes, all to provide actionable insights for anyone keen on leveraging the immense potential of e-commerce.

Navigating SEO, SEM, and Email Marketing - Greatest Hits

James Mew is a seasoned e-commerce professional currently serving as the Head of E-commerce at Wear Your Brand. With more than 16 years of experience in the field, James has amassed an impressive track record, from launching his first e-commerce brand in 2006 to building a 7-figure online business and assisting other entrepreneurs in achieving their e-commerce objectives.

Wear Your Brand is an innovative e-commerce infrastructure provider dedicated to helping businesses grow profitability and gain complete remote control of their gear distribution. They offer a sophisticated Business Intelligence (BI) platform that enables enterprises to leverage data to reach their strategic goals.

No.1 eCom Operations hack

The nice thing with an e-commerce website is you have a lot of data coming in, so you can create entire lists of segmented customers...You have a wealth of knowledge and information, and creating automation around that is super, super powerful.

You Will Learn

The importance of SEO in e-commerce and how it aids in organic visibility.
How SEM strategies can complement SEO to drive targeted traffic and improve conversions.
The power of content marketing as exemplified by the success of a coconut oil business.
The role of email marketing in nurturing customer relationships and driving repeat business.
Common mistakes in e-commerce marketing and how to avoid them for business growth.