Beyond the Logo: Angelo Ponzi on Comprehensive Branding Strategies

In this episode of Design Your Life & Business - The Leaders Podcast, host Jevon Wooden chats with Angelo Ponzi, President & Founder of Craft. Together, they get into the true power data has over a business’ success, and just how all encompassing branding can be (spoilers, it’s not just a logo!)

In this episode of Design Your Life & Business - The Leaders Podcast, host Jevon Wooden chats with Angelo Ponzi, President & Founder of Craft.

Join them as they:

Delve into how data can have so much power over a business
Explore exactly what branding is and how it’s more than just a logo
Explain why you need a blueprint in order to succeed in marketing
And much more!

Angelo is a marketing and branding strategist with 25+ years of agency, client-side, and consulting experience. Angelo works with small to enterprise companies as their Fractional Chief Marketing Officer to define market opportunities and develop competitive profiles, audience personas, brand realignment, and strategies to integrate marketing plans that help businesses compete in an ever-changing marketplace.

At Craft, he focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.

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