In today's cutthroat business landscape, companies need to have a well-coordinated and efficient go-to-market strategy. This includes everything from making the product to marketing it. However, many companies struggle to achieve cross-functional collaboration and alignment, leading to inefficiencies and missed opportunities. So we were wondering... What are some practical strategies to build an effective go-to-market engine and improve alignment across the go-to-market team? To help us with this topic, we’re talking to Tom George, Principal Consultant and Founder of GoMo Consulting.