Insight Drop: How XR and Storytelling Are Rewriting Medical Education

Medical Communications isn’t about clarity, it’s about impact. In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical Communications expert, to explore how extended reality (XR) and multisensory engagement can turn traditional congress booths into high-impact educational experiences that stand out, deepen clinical understanding, and drive measurable outcomes.

Medical Communications isn’t about clarity, it’s about impact. In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical Communications expert, to explore how extended reality (XR) and multisensory engagement can turn traditional congress booths into high-impact educational experiences that stand out, deepen clinical understanding, and drive measurable outcomes.

In this episode, you'll learn how to:

Leverage extended reality (XR) technology to improve medical learning
Engage multisensory learning styles
Successfully measure the impact of immersive educational experiences
Build cross-functional collaboration

Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

Reserve your session → Schedule now https://calendly.com/d/gc7q-khv/consultancy-meeting

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

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Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.