How CROs Build Scalable Sales Cultures That Drive Exponential Revenue Growth
September 29, 2026
Maintaining a healthy and positive company culture is often the first casualty in periods of exponential growth. But it doesn’t have to be that way.
In this episode of The B2B Revenue Executive Experience, Kim sits down with host Cory Cotten-Potter to discuss what it takes to build scalable and high-performing sales teams that drive revenue growth. They explore the transition from individual contributor to leader, the importance of sales culture, how to align sales and delivery, and why investing in sales training becomes increasingly important as organizations experience exponential growth.
Maintaining a healthy and positive company culture is often the first casualty in periods of exponential growth. But it doesn’t have to be that way.
In this episode of The B2B Revenue Executive Experience, Kim sits down with host Cory Cotten-Potter to discuss what it takes to build scalable and high-performing sales teams that drive revenue growth. They explore the transition from individual contributor to leader, the importance of sales culture, how to align sales and delivery, and why investing in sales training becomes increasingly important as organizations experience exponential growth.
What You’ll Learn:
- How a player-coach role can test whether someone can develop others
- Which 'puzzle pieces' need to be in place before leaders commit to a growth target
- How sales, delivery, and operations can share accountability for customer outcomes
- How recognition, shared incentives, and peer pods can strengthen collaboration
- Why formal training, authentic leadership, and human connection matter more as teams scale
Learn more about Kim:
- Kimberly (Kim) Frame on LinkedIn
- e.Republic Website
- Kim Frame on e.Republic Leadership
- Kim Frame on GlobeNewswire
- Kim Frame on Equilar
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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