Will chats with Christiana Valenzuela, Marketing Director at Crane Wellness, about scaling a Japanese supplement brand in the US with a team of five. They break down the shift from niche grocery to DTC, why educational content beats discounts, and how 60% of revenue landed in just one week last Black Friday. Christiana also shares insights on SEO-led growth, customer segmentation, and the role of AI tools in scaling creative and CX. From unknown ingredients to unexpected challenges, this is a deep dive into building brand trust, fast growth and operational resilience in wellness e-commerce.