Positioning RevOps as the backbone of your GTM strategy

In this special episode from our RevOps Kickoff 2025 series, we explore how to position Revenue Operations as the strategic driver of your go-to-market engine. Hosted by RevOps Co-op Founder Matthew Volm, the panel features leaders from Birdeye, Sprout Social, Bottomline, and Cloudinary—sharing how they align teams, drive cross-functional accountability, and elevate RevOps from a support function to a central force in GTM success. If you're responsible for building scalable systems that connect planning to execution, and continually looking for ways to move beyond tactical firefighting to long-term GTM leadership, this one's a must-listen!

In this special episode of The Sales Compensation Show, we're spotlighting the RevOps function as the true powerhouse behind modern go-to-market success. Recorded live at our virtual RevOps Kickoff 2025, this panel features an incredible lineup of revenue leaders who are elevating operations into a strategic growth driver.

Hosted by Matthew Volm, Founder of RevOps Co-op, this conversation unpacks how to:

Align cross-functional teams around shared revenue goals
Build scalable systems that connect planning to execution
Continually prove the value of RevOps to the C-suite
Move beyond tactical firefighting to long-term GTM leadership

The conversation features:
🔹 Olga Traskova, VP, Revenue Operations at Birdeye
🔹 Jessica Kao, Senior Director, Marketing Ops & Martech (prev. Cloudinary)
🔹 Alana Kadden Ballon, VP, Revenue Operations at Sprout Social
🔹 Erin O'Leary, VP, RevOps & Enablement at Bottomline

Whether you’re building a RevOps team or scaling one, this episode will challenge how you position your function—and show you how to lead from the center of GTM.