Global growth brings massive opportunity but also organizational complexity. When marketing and revenue teams operate in silos, customer experience suffers, speed slows down, and leadership lacks the clarity to make informed decisions. In this episode of In Other Words, Jason Hemingway is joined by Lorena Morales to explore how enterprise leaders can structure their teams and systems to stay aligned while scaling globally. They cover how to link revenue operations to business strategy, where AI can help teams stay focused, and what alignment really looks like when you’re working across markets, cultures, and priorities.

Lorena Morales is a global revenue operations and marketing leader with a background in product design and strategic growth. In 2023, she was recognized as one of the 20 Most Influential Women to Follow. She is currently the Director of Global Digital Marketing Revenue Operations at JLL, where she built and now leads the company’s first centralized RevOps function. Her experience spans startup and enterprise environments, including her role as VP of Marketing at Go Nimbly. Lorena is also an Ambassador for GTM Partners, a Founding Member of Customer Data Automation, and a mentor for GirlzWhoSell. Her human-centered, systems-thinking approach is shaped by her experience as an immigrant, educator, and  cross-border team builder.

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