Luis Mata, founder and CEO of Meat N Bone, joins Will Laurenson to discuss building a premium meat brand in a market dominated by supermarkets and commodity products. They explore customer acquisition, retention, online food retail, and why consumers increasingly value experiences over convenience alone. Luis shares how Meat N Bone evolved from an online-only business into a multi-channel brand with boutiques and steakhouses, while maintaining a focus on quality and transparency. The conversation also covers subscription models, logistics, customer trust, and the realities of competing in premium food e-commerce without sacrificing product quality.